The aesthetic quality of a product is integral to its usefulness because products we use every day affect our person and our well-being. But only well-executed objects can be beautiful.
Good design makes a product understandable.
It clarifies the product’s structure. Better still, it can make the product talk. At best, it is self-explanatory.
Good design is unobtrusive.
Products fulfilling a purpose are like tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained, to leave room for the user’s self-expression.
Good design is honest.
It does not make a product more innovative, powerful or valuable than it really is. It does not attempt to manipulate the consumer with promises that cannot be kept.
Good design is long-lasting.
It avoids being fashionable and therefore never appears antiquated. Unlike fashionable design, it lasts many years – even in today’s throwaway society.
Good design is thorough down to the last detail.
Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the user.
Good design is environmentally-friendly.
Design makes an important contribution to the preservation of the environment. It conserves resources and minimises physical and visual pollution throughout the lifecycle of the product.
Good design is as little design as possible.
Less, but better – because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity.
Fernando Grosjean is a UX-UI designer based in Guatemala City.
Graphic Designer by trade, he has specialized in making digital products that make people smile. Not keen on labels he likes to describe himself as a multi-disciplinary maker of useful, curious and beautiful things. He is well versed with UX/UI and web technologies (HTML, CSS, JS). Constantly inspired by nature and craftsmanship he is in love with the science of understanding how people think to increase the usefulness of digital interfaces.
He is a creative thinker who knows how to execute difficult tasks with precision, paying attention to all the details and making sure that every task is just right, enjoys solving problems, troubleshooting issues, and coming up with solutions. He has been privileged of working for brands like McDonald's, Mercedes-Benz, Cerveza Gallo, Banco Industrial, Colgate, Cementos Progreso and more.
On his spare time he likes to dabble in 3D and audio pruduction software, he's a serious movie buff and wannabe carpenter.
You can see some of his work on Behance, left side of the brain on Github, short burst of ideas on Twitter and his life journey at Linkedin.